A PLAYFUL CAMPAIGN FOR LAUNCH OF CHILDREN’S MUSICAL TOY CHIBIES

TikTok – the app that entertained us through lockdown with dances that weren’t as easy as they looked (trust us, we tried a lot of them) and provided hours of much-needed laughter. Anyway, we’re going off track. A recent collaboration with Chibies – we’ll tell you about them next – saw us pair them with two celebrity mums who could use their love of TikTok to promote the fun new toy brand. 

Chibies is a new-to-the-market toy for music-loving children. The Chibies characters play music and flash to the beat of any song lighting up the room in an array of fun colours. Sounds fun, right? We thought so too, so it was our job to help launch the product via a TikTok campaign by providing two celebrity mums who we thought would best reflect the fun-loving vibe of Chibies.

Our relationship with celebrity mums (and the sheer amount of time we scrolled through TikTok of course) meant we were able to expertly secure former Love Island contestant and mum, Cally Jane Beech, along with Pussycat Dolls’ member and mother of three Kimberly Wyatt for the campaign. 

Each mum had to get creative and come up with a Chibbies Disco TikTok that showcased the uniqueness of the product and the delight it brings to children. Kimberly, who has 92.6k followers on the platform and Cally-Jane with 263.3k followers brought mass following and great energy to the campaign. <include stats here>

We’ve linked the videos below for you to watch. Your task after that… not to get lost in hours of TikTok. Good luck. 

https://www.tiktok.com/@misscallyjane/video/6960336716381162757?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6968871684725392902 

https://www.tiktok.com/@kimberlywyatt/video/6960239007590616326?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6968871684725392902

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