Low cost airline and package holiday company Jet2 is one of our returning brands who are always turning to us to source them the perfect celebrity partner, whether it’s for a campaign or other activity. Their most recent work used branded content in the MailOnline to help showcase just one of the many destinations they fly to.
To create content for the piece, they sent broadcaster and DJ Adele Roberts to Malta with her partner actress Kate Holderness. Together they explored hidden coves, sampled the local restaurants and took in the sights which they commented on in the MailOnline piece. Also woven throughout the content were the key benefits to travelling with Jet2, from the 22kg baggage allowance, budget-friendly deals and stress-free transfers amongst many other things.
Additionally to the MailOnline piece, Adele documented their trip through photographs and video content which when back on UK soil, she shared to her 228k followers on Instagram.
Read the full piece here
To book Adele Roberts for your campaign or event, please contact us on letstalk@celebritysauceco.com
