Award-winning rapper Aitch, who recently lived out his dream in the I’m A Celeb jungle, teamed up with his food fanatic pal Big Zuu for a new campaign with Batchelors Super Noodles.
The brand was looking to serve up friendship and fun for the campaign they called ‘Date with a Mate’, and we delivered the talent. The campaign unfolded at London’s Outernet and encouraged people to swap low-effort catch-ups with friends for more memorable experiences. As part of the activation, the celeb duo surprised fans with free Super Noodles samples, fun challenges and engaged in playful conversations that centred around modern friendships. And because of the dynamic duo we secured, plenty of tongue-in-cheek humour was brought to the table.
Aitch was the perfect nonchalant character to Big Zuu’s high-energy noodle obsession. From handing out freebies to debating whether people put more effort into romantic dates than friendships, the pair kept the atmosphere hilariously spicy throughout.
Adding extra exposure for the Super Noodles brand, footage from the campaign was shared across the talent’s Instagram pages which have a combined following of 2.7 million!
The perfect blend of humour, comfort food nostalgia and open conversations about friendship, the campaign delivered what it sought out to do – to remind everyone to make more time for your mates.
