AUTHOR GEORGINA LAWSON HELPS BUMBLE RAISE AWARENESS OF RACIAL FETISHISATION

We’ve all heard of the dating app Bumble – a place where women are empowered to make the first move in a positive shift from old-fashioned power dynamics. Something that you might not know though is the hard-hitting fact that ‘1 in 3 people have been the victim of racial discrimination, unsolicited fetishisation or microaggressions when dating online’. 

These findings and research conducted by Bumble also found that half of Brits don’t know what ‘racial fetishisation’ is. And it was this lack of understanding that led Bumble to embark on a far-reaching campaign to get the term racial fetishisation out there, help people to understand its meaning, identify when it’s happening to them and also explain how they are monitoring (and actioning) it on their app. And we were brought on board to help them secure a poignant spokesperson who could deliver the messaging sensitively and accurately.

We knew the spokesperson we secured had to be confident tackling difficult topics, have a genuine passion for highlighting the issue at hand and be able to connect with listeners. After much thought and careful consideration, we paired Bumble with the magnificent writer and author of Raceless, Georgina Lawton. 

Georgina took part in the broadcast day, where she discussed her own dating experiences, reflected on comments that she now recognises as being racial fetishisation and answered many other thought-provoking questions. Bumble were thrilled with Georgia’s participation in such an important interview and the interview broadcasted across a number of networks. This included BBC Radio 1Xtra, BBC Asian Network, Sky News, Heart, Capital, talkRADIO, as well as other BBC magazine shows.

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