At The Celebrity Sauce Co., we were delighted to continue our ongoing relationship with Bupa, supporting the next instalment of their Inside Health content series – this time centred around understanding depression.
Bupa’s Inside Health platform is designed to offer credible clinical insight in a way that feels accessible, empathetic and non-judgemental. For this chapter, the focus was on helping audiences recognise the many forms depression can take, combining expert guidance with authentic lived experience to empower people to make informed decisions about their mental wellbeing.
To bring this to life, we secured Matt Johnson – broadcaster, mental health advocate and passionate campaigner to join a panel-style discussion alongside host Dr Zoe Williams and clinical expert Kiren Kaulder. Matt’s openness, emotional intelligence and ability to articulate complex feelings in a relatable way made him a powerful contributor to the conversation.
The shoot was deliberately unscripted to allow for genuine, organic dialogue. Across the 60-minute event recording, Matt offered thoughtful reflections on depression, practical strategies for support, and candid insights drawn from his own live experiences. In addition to the main event, he also captured a series of short-form videos designed to educate, raise awareness and encourage audiences to seek help or start conversations around mental health.
This partnership helped Bupa create a safe, informative and human space for audiences to better understand depression – aligning perfectly with the aims of Inside Health’s broader mission.
To book Matt Johnson for your campaign or event, please contact letstalk@celebritysauceco.com
