Ralph Lauren once said: “It’s not about age. It’s about taste and it’s about lifestyle. I believe women of all ages can wear anything.” We’re totally with Ralph on that one, but recent research from online fashion brand found that 8 in 10 women actually feel society stigma forces them to Good Denim collection and they wanted The Celebrity Sauce Co.’s help to match them with a name who could boost the research findings and the new collection.’s research focussed on women over the age of 45 and found that almost a quarter of women (23%) admit they have changed their outfit as a result of a friend or family member telling them that they are not dressed age appropriately. It also revealed that specifically jeans were a problem area with a third of women struggling to find the perfect fitting pair. Enter Feel Good Denim.

The Feel Good Denim range offers pieces that focus on the fit, flatter and feel, as well as providing a sizing range of 6-36, giving women of all body types more choice when it comes to those hard-to-buy jeans.

To promote the new collection had their sights set on a broadcast day where one well-known celebrity could speak on behalf of their brand, discuss their research findings and the reasoning behind the launch of their Feel Good Denim collection.

With a brief that included a female celebrity over the age of 45 who can be recognisable for her sense of style, we set to work on matching with their perfect partner.

We sought out Scottish television presenter, actress and former model Carol Smillie for the broadcast day. At the age of 59, she has incredible style and an even more incredible career catalogue including co-hosting the iconic Wheel of Fortune and home makeover show Changing Rooms.  Outside of television she has appeared on and presented a range of radio shows – see where we’re going with this? So, with a confident broadcasting voice, as well as being confident in her own style, we saw her as a great fit for

During the broadcast day Carol spoke to a number of radio outlets, sharing the results of the research offering her opinion on the findings, gave personal insight into what she believes could be done to make shopping for clothes easier and of course, shed light on the amazing work are doing with their Feel Good Denim collection.


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