When he’s not busy sharing his DIY expertise and tips with his Instagram followers, Craig Phillips is a regular for brand collaborations. And we were excited to secure him as the celebrity spokesperson for Direct Line.
The much-loved scouse personality is best-known for winning the first ever series of Big Brother back in 2000 where he famously announced he was giving his £70,000 winnings to his friend to help pay for her heart and lung transplant. Trained bricklayer and builder, he has gone on to have huge success hosting TV programmes such as Cowboy Builders and DIY SOS, as well as being an ambassador for numerous trade brands.
When insurance company Direct Line launched their awareness-raising campaign that centred around the elements of the home that will require maintenance during the winter months, we knew Craig was the perfect person to spread the word.
To help bust the common misconception that home insurance covers everything, Craig got behind the campaign. During a broadcast day he spoke to numerous media outlets and highlighted the key areas within the home that do require regular servicing and maintenance. This included having the boiler serviced, guttering and roofing checked and even garden fences secured.
As an expert in the building industry, Craig brought knowledge and personality to the interviews and proved a huge success for Direct line.
To book Craig Phillips for your campaign or event, please contact us on letstalk@celebritysauceco.com
