Dean Gaffney stresses importance of life insurance with

If you’ve been checking out our work for a while, then you’ll probably know that we have an ongoing relationship with life insurance brand We’ve been working with them on brand awareness and celebrity partnerships, all with the aim to encourage more people to take life insurance seriously.

Tom, who is a brother brand to, does life insurance differently. They specifically target dads helping them to get cover for the families they love, easily and quickly. So far, they have helped to support more than 50,000 families, but are on a mission to keep that figure rising. Why? Because every 22 minutes a child loses a parent they rely on financially.

With it being such an important yet sensitive topic, Tom needed thought-provoking, well-known and confident celebrity dads to help them spread the message.

One of our recent celebrity pairings for the brand was Eastenders and I’m A Celebrity Get Me Out Of Here! star Dean Gaffney. The actor is a father to two twin girls and a doting grandfather to two, so could speak from the heart when it came to protecting the people you’ll one day leave behind.

For his work with Tom, he filmed a direct-to-camera piece where he stressed the importance of taking out life insurance. The video will be used on Tom’s Instagram feed, alongside the other fantastic celebrities we have secured for the brand. 

To book Dean Gaffney for your brand campaign or event, please contact us on


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