At The Celebrity Sauce Co., we love connecting brands with talent who can tell real stories with heart, and our collaboration with LNER and Donna Preston did exactly that.
As part of a branded content series featured across The Sun and The Times, LNER set out to celebrate the people and passions that travel along its routes.
To bring the campaign to life, we paired LNER with comedian and presenter Donna Preston, whose warmth, humour and down-to-earth personality made her the perfect host for the on-board interview series.
In one standout feature, “Beats to Seats”, Donna joined 67-year-old DJ and viral sensation Nick Hayes, on a journey from Wakefield to London. The two chatted about music, creativity and the freedom that train travel offers, blending genuine human connection with subtle brand storytelling.
Throughout the series, Donna’s natural curiosity and engaging style helped shine a spotlight on LNER’s comfort, convenience and sense of community.
The campaign performed brilliantly across both media platforms, achieving high engagement and positive sentiment, while reinforcing LNER’s message that every journey is an opportunity to connect, create and discover something new.
To book Donna Preston for your upcoming campaign or event, please contact us at letstalk@celebritysauceco.com
