At The Celebrity Sauce Co., we specialise in helping brands bring important conversations to life through credible, trusted and relatable talent – and our collaboration with Bupa for their Inside Health series was a standout example.
Bupa approached us as they developed their special edition of Inside Health focused on sober curiosity and helping people reassess their relationship with alcohol in a supportive, non-judgemental way. The aim was to create 45 to 60-minute pre-recorded panel event, filmed as live, offering viewers insight expert advice and practical tools to make informed choices about drinking.
To bring real depth, authenticity and balance to the discussion, we secured Dr Alex George, this was alongside Dr Richard Piper from Alcohol Change UK. With Dr Zoe Williams hosting, the panel blended clinical expertise with lived experience and public health insight – exactly the mix the client wanted for a conversation that needed to feel accessible, warm and genuinely helpful.
The shoot captured long-form panel discussion, additional Q&A content, and a suite of promotional and social-first assets. Dr Alex’s open, empathetic communication style and his ongoing advocacy around mental health made him an ideal contributor, helping audiences feel guided rather than lectured as they explored the idea of sober curiosity on their terms.
To book Dr Alex George for your upcoming campaign or event, please contact is at letstalk@celebritysauceco.com
