Fitness fanatic Gemma Atkinson puts coordination to the test with Boxbollen

Able to reach new audiences or customers and increase brand awareness, businesses of all kinds are enjoying the power of celebrity. One such brand is Swedish-born Boxbollen, who, with the help of our expert celebrity matching skills, are sure to be on everyone’s wish-list this Christmas.

We secured five different celebrities to take part in Boxbollen’s Christmas social media activation campaign, with Gemma Atkinson being amongst the star-filled line-up. The actress, radio presenter and influencer is known for her role in Hollyoaks, Casualty and Emmerdale as well as coming second in the 2017 edition of Strictly Come Dancing.

Adored for her content on Instagram, she uses the platform to share snippets from her family life and inspire others to keep active. And it was her active lifestyle that made her the perfect match for Boxbollen who gamify physical activity through their interactive boxball game.

Boxbollen is where a soft ball is tethered to an elastic string and attached to an adjustable headband. Players place the headband on their head and ‘box’ the ball with their bare hands. It’s a test of concentration, coordination and a fun way to engage family and friends in some activity and competition.

Linked to the associated free Boxball app, players can pair their phones, TV or other devices and take part in community challenges, track their performance, enjoy different game modes and even enter cash-prize competitions.

For her part in the campaign, Gemma was filmed in her living room, playing the game and giving her followers insight into how it works. She explained how it doubles as a workout without having to leave your home, and of course sparks some harmless competition among family-members.

With 1.8million followers on Instagram, a well-known celebrity in her own right and always gaining engagement on her posts, she proved a successful partner for Boxbollen for this campaign.


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