We partnered Martin Kemp with Great Western Railway for a branded content series created in association with The Times. The campaign centres on the idea of “travel mindsets” – encouraging people to rethink how they experience the South-West by embracing slower, more intentional journeys.
Across a series of four short-form social videos, Martin travels to the region with GWR and explores the experiences that personally matter to him. From the joy of switching off and soaking up the scenery, to discovering outdoor adventures, city culture and festivals, each film focuses on the feeling behind the trip rather than just the destination.
The content positions Martin as a relatable, down-to-earth guide who embodies the benefits of mindful, stress-free travel. His involvement brings warmth, personality and reach to GWR’s message that some of the UK’s most enriching experiences are easily accessible by train – making the South-West a place to explore, savour and return to.
To book Martin Kemp for your next campaign, please contact us at letstalk@celebritysauceco.com
