Since 2008, Lily’s Kitchen has been dedicated to providing ‘proper food for pets’, and by working alongside vets and nutritionists they make delicious, quality recipes using only the best ingredients. To reflect their brand values and celebrate the bond between people and pets, Lily’s Kitchen finished another successful year by launching their Christmas social campaign – Lapland.
Featuring well-known celebrities and their four-legged friends, the campaign captured moments of joy and comfort that pets bring, especially during the festive season. And we added to their existing line-up of names by sourcing McFly’s Harry Judd and presenter Zainab Jiwa.
Musician and drummer Harry has been part of McFly since it formed in 2003 and is still enjoying huge success with the band now. He also became a beloved household name when he won Strictly Come Dancing in 2011. Sat down in his living room, with his Labrador Billy and cat Morris, Harry shared one snap and one reel of his very own ‘Lapland’ to his 666k Instagram followers.
Zainab who is a presenter and media personality taking socials by storm through her engaging interviews with celebs, spends any spare time she has cuddled up with her Ragdoll cat Banksy. Regularly featured on her Instagram, Banksy is somewhat famous himself, and so the collab with Lily’s Kitchen felt natural and authentic. Similarly to Harry, Zainab uploaded a post and a reel where she revealed her Lapland to her 222k followers.
Through the celeb duo we sourced, along with the other talent in the campaign, Lily’s Kitchen were opened to a huge consumer reach and achieved a festive campaign that truly reflected everything their brand represents. A great one to end the year on!
To book Harry Judd or Zainab Jiwa for your campaign or event, please contact us on letstalk@celebritysauceco.com
