HARRY REDKNAPP GIVES HOTELS.COM TRAVEL CAMPAIGN WINGS

This summer is all about enjoying moments in the sun and sipping cocktails by the pool for breakfast. Oh, and raving with your grandma at a full moon party! Nope, we’re not kidding. With 80% of over 70s saying they ‘wish they’d been able to go to a full moon party’ and 68% of over 70s admitting to ‘not ticking off all of the holidays on their bucket list’, Hotels.com had a golden idea for the golden oldies.

Leading provider of hotel accommodation, Hotels.com, recently launched their #Goldengapyear campaign which gives over 65s the chance to win a £5,000 voucher and aligned with the announcement that fully vaccinated people can travel to certain countries this year. 

They saw this as a great opportunity to get double-vacced over 65s to dust off their passports, pack their speedos and head off on a once-in-a-lifetime trip of their choice. But they needed The Celebrity Sauce Co.’s help in finding them the perfect ‘granbassador’ (genius wording isn’t it?) to help the idea travel.

This ‘granbassador’ had to be over 65 themselves, have a real thirst for life and be well-known amongst the older generation as well as the younger, as it was down to the grandchildren to nominate their elders for the campaign competition.

In our expert eyes, there was only one celebrity for the job – 74-year-old footballing legend Harry Redknapp! 

Hotels.com were over the (full)moon with the match and set to work shooting the competition snaps, which of course involved hareem trousers, a Hawaiian shirt and a bumbag. Harry later shared the snaps and competition details to his 1.3 million Instagram and 379.3k Twitter followers.  

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