We partnered with Asda and Mail Metro Media with a range of high-profile talent and digital creators – including Helen Flanagan, Chloe Busby, Stephanie Cox, Diana Foster, Catrina Hogg and Lauren’s Cravings – to produce a series of bespoke social posts showcasing key Asda categories.
Each creator produced tailored content aligned to their audience and personal style, spotlighting the latest George at Asda fashion, George Home collections, and Asda’s seasonal food ranges. One creator delivered a dedicated Back to School reel featuring George clothing essentials.
The campaign delivered a suite of authentic, lifestyle-led reels that brought to life Asda’s value, style and practicality across home, fashion and food, while driving strong engagement through trusted, relatable talent.
For partnership enquiries please contact us at letstalk@celebritysauceco.com
