Joey Essex braves PrimEvil scarefest for Halloween

From making an event more marketable and increasing customer attendance to gaining press coverage, a personal appearance from a celebrity can be hugely beneficial. And that’s something Norfolk’s award-winning scare attraction, PrimEvil, recently discovered. With a little help from us, of course.

Each Halloween more and more immersive hair-raising scare experiences open their doors, designed to give those that are brave enough a terrifying evening. In order to maintain their award-winning status and ensure they stand out from competitor experiences, PrimEvil sought a celebrity to make a personal appearance on their opening night. 

With 1.8 million followers on Instagram and a well known personality in the UK, we successfully secured Joey Essex to attend the event. The TOWIE star and former I’m A Celeb contestant is a popular choice for event appearances as he’s immensely popular and helps boost the profile of brands. 

During the lead-up to the PrimEvil opening night, the event was able to promote Joey’s attendance in their press materials, which in turn attracted the attention of media and increased excitement around the event. With Joey’s name associated to the event, ticket sales also increased and booking rates were maintained throughout October.

As part of his work with PrimEvil, Joey shared a tagged post to his Instagram feed which further enhanced the event’s reach and audience. 

To book Joey Essex for your campaign or event, please contact us on


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