Karen Hauer leads Purina’s Wild Chew branded content

Strictly Come Dancing professional Karen Hauer regularly swaps the glittering ballroom floor for less glamorous muddy fields as she relishes in time spent with her pups. It was her love for dogs that made her the perfect celebrity to help promote Purina’s latest range of dog treats.

Passionate about pets, Purina (who are owned by Nestle), have been helping cats and dogs lead happy and healthy lives through their range of food, treats and other nutritional products. Adventuros® are amongst the latest line-up of tasty treats on offer for dogs. 

They come in a variety of flavours, provide a longer lasting chew while remaining low in fat and helping to maintain healthy teeth. The wild outdoors is at the heart of Adventuros® with the product specially designed to ‘turn mealtime into an adventure’. 

With an ambition to fuel many owner and pet adventures, Purina were on the lookout for a celebrity to take the lead on a sponsored content piece. And we successfully partnered the brand with Karen Hauer who is the proud owner of four rescue dogs – Joey, Phoebe, Marley and Betty.

The dancer is best-known for her work on Strictly Come Dancing and is currently the longest serving professional on the BBC show having guided celebrities around the dancefloor since 2012. And when she’s not aiming for the Glitterball Trophy, she’s wrapping up warm and heading outdoors.

For the Purina content Karen took two (Betty and Joey) of her four-legged brood out for a walk in the countryside where she took part in a rather fetching photo and video shoot. The images captured her adventure which included stopping for a tasty Adventuros® treat, while the video footage featured Karen explaining her connection with her dogs and how everyday with them is an adventure in itself.  

Additionally to the footage, she was interviewed about all things pets and the many different ways her dogs enhance her life. The content, photos and video were all put together in one sponsored piece and used across The Times, The Sun and Virgin Radio platforms.

To book Karen Hauer for your campaign or event, please contact us on letstalk@celebritysauceco.com

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