Katie Piper OBE and Gemma Cairney feature in ‘priceless’ Mastercard brand videos

You might remember at the end of 2021 we worked with financial services company, Mastercard, on a series of branded content as part of their ‘That’s What is Priceless to Me’ campaign. Don’t worry, we’ll forgive you if you don’t. A lot has happened here since then.

Anyway, we were recently brought back on board to launch phase two of our work with them, by setting up and nurturing their relationship with two celebrities – Katie Piper OBE and Gemma Cairney.

The pair were filmed for branded content that Mastercard could use on social and online media outlets to drive awareness of their perk programme priceless.com. Exclusive to Mastercard cardholders the programme provides customers with unforgettable experiences and everyday discounts to help them have meaningful moments with the people they care about most.

Katie, who was part of phase one of the campaign back in 2021, is a TV presenter, writer and charity campaigner. For her branded video, the mother-of-two explained how upcycling treasures for her daughters is a priceless moment for her.     

“Upcycling makes me take time. Time is something I really value and in particular, the time I spend with my children, the time we give one another, the memories we make and what we’re doing in that time. Probably the quality even more than the quantity. For me, that’s Priceless,” she said.

Gemma, who is a writer and broadcaster shared a heart-warming story about her affinity with the water. During the video she talks of living by the sea as a child and taking every opportunity she can now, as an adult, to pursue her love of wild swimming.

“With wild swimming you feel really alive. That aliveness doesn’t leave you. There are so many elements to my relationship with the sea, but it’s available, it’s everywhere and that’s what makes it Priceless to me,” Gemma says within her video

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