At The Celebrity Sauce Co., we love connecting brands with personalities who bring authenticity, humour and heart. Our partnership with Uplifts and Lesley Joseph did exactly that.
To mark Valentine’s Day, Uplifts – a leading home mobility brand – launched a new report exploring dating and romance among the over-50’s. The findings were refreshingly honest: while 82% of over-50s say they know what they want romantically now more than ever, 37% feel society assumes they’re not interested in or capable of romance. Uplifts wanted to challenge those stereotypes and show that love and connection truly have no age limit.
To bring the campaign to life, we paired them with the fabulous Lesley Joseph. Best known for her iconic role as Dorien Green in Birds of a Feather. A natural choice, Lesley’s wit, confidence and unapologetic personality perfectly embodied the spirit of the campaign: encouraging people to “be more Dorien” this Valentine’s Day and embrace romance at any age.
As part of the campaign, Lesley took part in a national broadcast day, appearing on radio, TV and digital platforms to share her thoughts on aging with confidence and keeping romance alive later in life. Her charm and relatability made her an instant hit with both interviewers and audiences, helping Uplifts’ message resonate nationwide.
The celebration didn’t stop there. Lesley also made a special appearance at the Ideal Home Show, where she took to the stage for a live Q&A exploring how to defy aging stereotypes and live life boldly. With her trademark humour and warmth, she inspired attendees to see growing older as an opportunity to embrace confidence, connection and joy in every chapter of life.
By blending humour, heart and authenticity, Lesley helped Uplifts position themselves not just as a practical brand, but as one that truly understands and uplifts (pun intended) its audience.
To book Lesley Joseph for your upcoming campaign or event, please contact us at letstalk@celebritysauceco.com
