Back in 2021, The Only Way is Essex star and radio host Mark Wright launched his home account @wrightyhome. Ever since he’s been posting the progress and lavish decor of the home to more than 630k followers. With a great obsession for keeping his home looking its best, Mark proved the perfect celebrity to team up with manufacturer of outdoor power products brand Husqvarna.
The first part of the scheduled social media content, saw mark promote Husqvarna’s auto lawn mowers, demonstrating how they work, their precision cutting ability and their time-saving benefits. The mowers are available for gardens of all shapes and sizes and can be controlled via an app.
The second video focussed on the brand’s ride-on lawn mowers designed for larger-scale gardens and grounds. For this content Mark filmed himself cutting lines into his lawn with the mower yet again promoting its ease of use.
The Instagram content was hugely successful, creating great engagement and helping Husqvarna tap into Mark’s extensive following.
To book Mark Wright for your campaign or event, please contact us on letstalk@celebritysauceco.com
