Myleene Klass is a well-known singer and television presenter, but she’s also a mother to her 17-year old daughter – which recently made her the perfect celebrity spokesperson for a PR campaign.
Teaming up with Bupa, the private healthcare professionals, Myleene backed a campaign called ‘Break Through And Be Heard’ which focussed on helping parents support the mental wellbeing of their children and families. It included the launch of a ‘Parent’s Guide’ which featured advice from across expert partners, online tools, and practical tips and insights to get young people to open up.
The important campaign came after research found that ‘80% of parents feel their child doesn’t open up to them about their mental health’. Keen to use her voice and celebrity status to make a difference, Myleene acted as the campaign spokesperson, where she engaged with press and radio stations across the UK to raise awareness of the ‘parent’s guide’ and share the research findings.
Myleene used her own experiences as a mother to further enhance her interviews and also turned to the power of social media (of which on Instagram she has 499k followers) to further spread the campaign message.
To book Myleene Klass for your campaign or event, please contact us on letstalk@celebritysauceco.com
