NICOLA ADAMS OBE PACKS A PUNCH FOR SMARTY MOBILE’S LATEST CAMPAIGN

First female boxer to become an Olympic champion (and then a double champion four years later). Reigning Olympic Games, Commonwealth Games and European Games champion at flyweight. Oh, and an OBE. Suddenly our B in PE at school feels a little underwhelming now. Anyway, of course, we’re referring to Nicola Adams who stepped out of the ring and into the world of gaming for a campaign with SMARTY Mobile.

The SIM-Only provider has launched a series of experiences targeted towards giving customers a ‘fist bump feeling’. Their most recent experience included their ‘Date the Game’ pop-up bar in London.

Following research that found that 56% of gamers go back to playing the same game out of familiarity, SMARTY saw an opportunity to invite gamers to a speed-dating style event. Here, they were able to try out a range of new games, iconic classics (we hope Crash Bandicoot was involved) and other undiscovered gems.  

At the Celebrity Sauce Co. we’ve been helping SMARTY Mobile on a number of their ‘fist bump feeling’ events. And this one was no exception. We seamlessly secured them a relationship (no speed-dating needed) with Nicola who is a self-confessed gamer.

The boxing champion worked as the brand’s spokesperson on the lead-up to the event taking to broadcast to share her own experience with gaming.

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