Patsy Palmer makes a perfect partner for

Life insurance is a tricky conversation to have with yourself. It means thinking about death. And who likes doing that? But when there are children or other family members relying on you, it’s important to think of them. Did you know that every 22 minutes in the UK a child loses a parent who they depend on financially? is targeted specifically towards mums and is on a mission to get more of them covered by affordable life insurance policies. And to do so, they have drawn on the power of celebrity!

We’ve been proudly supporting Polly with their mission for some time now and have had the pleasure of matching them with some huge celebrity names. Our recent work with Polly saw us partner them up with actress and DJ Patsy Palmer.

Patsy is best-known for her long-running role in EastEnders where she played Bianca Jackson and during her time on the hit show, she won a British Soap Award for ‘Best Actress’. Following this she has been a contestant on a number of programmes including Strictly Come Dancing, Dancing on Ice and the Great Stand Up To Cancer Bake Off.

Away from her professional life, Patsy is a mother to four children. It was the combination of being a well-known figure in the world of celebrity and her devotion to her kids that made her a fantastic match for Polly.

As part of the collaboration, Patsy filmed a video for use on Polly’s social media targeted ads which centred around the importance of taking out life insurance to protect the ones you love.

To book Patsy Palmer for your brand campaign or event please contact us on


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