Pixie Lott Turns Up the Heat for Jet2’s Late Summer Social

There’s nothing quite like escaping the declining temperatures in the UK for a bit of late summer sun. That’s exactly why Jet2 launched their Late Summer Social competition, to give Brits the chance to be whisked away on a holiday to Costa Brava in Spain.

Working on helping Jet2 increase engagement with the competition, we first partnered them with Denise Van Outen. The actress and presenter promoted the competition across her social media channels and would be waiting to greet and spend time with the lucky winners in Spain.

As an exciting bonus treat for the competition winners, we also helped to make the holiday extra special by securing singer Pixie Lott as a live performer.

Once settled into their holiday, Pixie took to the stage for an exclusive performance under the hot Spanish sun. During her rise to success in the mid-late naughties, Pixie enjoyed ten top 10 singles including ‘Mamma Do’ and ‘Boys and Girls. Her debut album ‘Turn It Up’ sold over 1.5 million copies and lead on to a second successful album in the form of ‘Young Foolish Happy in 2011.

Now regularly performing at festivals and intimate gigs, Pixie was the perfect person to add a touch of stardom to Jet2’s Late Summer Social event.


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