Relationship expert Anna Williamson teams up with CapitalOne for ‘til debt do us part’ campaign

2022 has been hailed the year for weddings, with more set to take place than ever before. Piggybacking off the wedding boom, financial company, Capital One, launched their ‘til debt do us part’ campaign.

It came after research commissioned by Capital One found that almost a third (32%) of people admit to keeping information about their credit cards, personal loans and savings secret from their partner. And 43% refuse to have a joint bank account with their partner.

With this information in tow, they launched their ‘til debt do us part’ campaign where they sought to demystify and normalise having open conversations about personal finances with partners. And to help give a celebrity ‘edge’ to the campaign, they came to us. Of course, we said ‘I do!’

We partnered them with Anna Williamson who has made a name for herself in the television industry as a relationship expert after her work as a dating agent on E4’s Celebs Go Dating. Such is her success in this area, she published Where is the Love? The Honest Guide to Dating and Relationships in February 2022. The book has since been shortlisted for the Health & Wellbeing Awards.

Able to offer a more relationship-specific side to the campaign, Anna was the perfect celebrity to focus on the importance of having (and how to have) discussions about finances with partners.

During a broadcast day, in which Anna was interviewed by a number of stations, she shared her do’s and don’ts for opening financial discussions, as well as the key stats from Capital One’s eye-opening research. This included the fact that 36% of people argue about overspending and 24% over failing to budget properly.

Her knowledge in the world of dating and relationships enabled her to confidently address the dangers of keeping finances close to the chest, and the biggest barrier when it comes to being open with partners.

Capital One were thrilled with the partnership and we’re sure many couples can now confidently navigate financial conversations before heading down the aisle.


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