Spencer Matthews teams up with Watchfinder & co. to combat watch theft

When it came to us seeking a celebrity spokesperson for Watchfinder & co.’s recent anti-theft campaign, it was only ever one person in our mind. Business owner, television personality and podcaster Spencer Matthews is an enthusiastic watch collector and has witnessed first-hand watch theft.

Watchfinder & co., who are the premier resource from which to buy and sell premium pre-owned watches, launched its campaign to encourage people to register their watches in order to reduce watch theft and resale and to only purchase from sellers who use a lost and stolen watch register. It comes after research (from New Freedom of Information data from 23 police forces in the UK), revealed that over 11,000 watches were stolen across the UK in 2022.

To ensure the message was heard loud and clear by watch owners and collectors across the country, they required the support of a celebrity spokesperson with a genuine interest in the topic. Enter Spencer.

He rose to fame in Channel 4’s Made in Chelsea but has since launched Clean Co. a range of non-alcoholic spirits, enjoyed great success as a podcaster and more recently won the hearts of all of us at home during his poignant Disney + film. Finding Michael followed Spencer’s efforts to retrace his brother’s last steps before he went missing on Mount Everest more than 20 years ago.

Throughout his life Spencer has invested in building his watch collection. Back in 2019 he was picking out a watch in a London boutique, when he witnessed a watch robbery. During the incident, Spencer had to hide in a vault while robbers stormed the shop with sledgehammers. It was this reason that saw Spencer wholeheartedly back Watchfinder & co.’s important campaign.

As the celebrity spokesperson, Spencer took part in a broadcast day where he was interviews by radio stations and print publications. It also included a live feature on ITV’s Steph’s Packed Lunch where he recalled the incident in the watch boutique and raised awareness of the positive work Watchfinder & co. are doing to combat theft and resale of stolen watches.

To book Spencer Matthews for your event or campaign, please contact us on letstalk@celebritysauceco.com


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