The perfect mix – Sophie Ellis-Bextor pairs with London Essence for content campaign

Born and raised in Hounslow, London, singer Sophie Ellis-Bextor was the perfect celebrity pairing for a recent content campaign with the brand London Essence. 

London Essence are mixers of luxury tonic waters, sodas and ginger drinks and as part of a two-month long brand awareness campaign called London Distilled, required a well-known celebrity and ‘celebrated londoner’ to act as a tastemaker. These tastemakers reflect the blend of creative influences and links back to the brand’s range of botanical drinks by demonstrating how diverse blends can come together to create exceptional experiences. 

British singer-songwriter Sophie Ellis-Bextor has long captivated audiences with her unique mix of pop and dance music. Her career rocketed in the early noughties where she created a string of chart-topping hits. From ‘Murder on the Dancefloor’ and ‘Crying at the Discotheque’ to ‘ Groovejet’ her music has solidified her as a pop icon. 

Having previously been quoted saying ‘I really love being in London at the weekends – there’s always so much to do’, her affiliation with the UK’s bustling Capital made her the perfect match for such a campaign. 

For her part in the campaign, which included three main channels – out of home, social media and strategic media partnerships, she formed part of a piece written for The Times. The branded feature focussed on Londoners sharing their feeling for the city, with contributors from the creative world of fashion design, food and culture and of course, music. 

Made by Londonders, the content was a London Essence Guide to the best things to experience, see and sample in the city. It highlighted how a sip of one of their unique blends could take their ‘tastemakers’ to a particular area or activity in the Capital. 

The media partnership with The Times and the inclusion of Sophie Ellis-Bextor helped to leverage the campaign and place London Essence at the forefront of consumer’s minds. 

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