THE WAR OF THE REMOTE: HARRY REDKNAPP WORKS WITH THREE ON NEW TV OFFER

We’ve all been there when war has broken out over the TV. Someone wants to watch sporting highlights, someone else wants to watch Netflix’s latest documentary and then there is that other someone that wants to watch Paw Patrol. I think we all know who ultimately wins that fight… Anyway, this fight over the remote was the centre of a recent campaign that The Celebrity Sauce Co. were responsible for securing talent for.

Mobile network Three commissioned research which found that ‘a quarter of Brits admit what to watch on TV is the biggest source of family squabbles’. So, off the back of this, they launched a new and exclusive bundle for customers which would restore a little harmony to homes. The offer gave customers the chance to bag a new 43” 4K TV worth £499 when they purchase Three’s 5G Home Broadband (or a 32” HD TV worth £249 with 4G Home Broadband). Thus, a second screen to enjoy!

With such a great offer, and lots of interesting stats to come off the back of the research, Three were on the lookout for a spokesperson to engage in a broadcast day.

With a brief in tow and research findings that revealed that ‘40% of TV disputes is over sporting fixtures’, we set to work sourcing Three an appropriate match for their campaign.

Former footballer- turned manager- turned treasured King of the Jungle, Harry Redknapp was a choice we believed would work perfectly for the brand. During the campaign Harry revealed the shows that cause the most dispute in his household and also said: “The return of sports tournaments has seen me glued to the box this year; however, not all my family share the same enthusiasm for the beautiful game. What to watch is a huge source of debate in our household and so I’m thrilled to be working with Three to offer a broadband and TV bundle for more families like mine.”

A well-known name, a loveable character and an instantly recognisable voice, Harry proved to yet another successful partnership between talent and brand.

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