THREE CELEBS MAKE A FRESH ADDITION TO TREBOR MINTS CAMPAIGN

We were excited to help confectionary brand Trebor with their new ‘Own It’ campaign by teaming them up with three minty-fresh celebrities.

‘Own It’ is the brand’s latest campaign to re-launch their creative platform and engage a new, younger audience. It centres around feeling your most confident self and ‘owning it’ in every part of life.

As part of the campaign, which also includes new promotional packs giving consumers the chance to win £10k and 100s confidence boosting prizes, they teamed up with the largest independent youth media company in the world, VICE Media Group, to create social content.

The content required three celebrities – and that’s where we were brought in to really turn up the heat. The celebrities had to be relatable to the brand’s new target audience and have a passion for helping themselves, and others, feel confident.

We proudly partnered Trebor with Gemma Collins, radio host and DJ Julie Adenuga and social media star Harry Pinero.

As part of the content, the trio were each fitted with a pair of grillz that reflected their life and personalities. The grillz played a key part in the ‘own it’ video. They added an edge to the campaign that would attract younger audiences and inspire them to feel confident.

Thanks to the three well-known celebrities Trebor has found a new way to reach younger audiences and successfully launch their ‘own it’ campaign.

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