A television personality who has become loved for his charming personality, witty comments and distinctive speaking voice, Tom Read Wilson is somewhat of a national treasure. And we had the pleasure of securing him for a festive social media campaign.
Tom, who is best-known for being the welcoming receptionist on Channel 4’s Celebs Go Dating, teamed up with The Oracle – a shopping centre located in the heart of Reading. The centre houses more than 80 stores and over 20 restaurants making it a hub for leisure and entertainment. This year the centre welcomed the return of its ‘Giving Tree’ in partnership with local charity, Connect Reading.
The initiative behind the tree is to connect chosen gifts to local people in need by collaborating with local charities, helping businesses and members of the public to become one big Secret Santa. Attached to the tree are gift tags each one representing a Christmas gift wish from those in need, and it was Tom’s job to spread the word and showcase how it works.
Spending a day at the shopping centre, Tom visited the tree selecting gift tags before going in search of the corresponding gifts, visiting stores such as The Body Shop and Lush, all of whom are behind the initiative.
Demonstrating the power of social media, Tom shared the finished video on his own platform which has 750k followers and achieved significant engagement for the campaign.
To book Tom Read Wilson for your upcoming campaign or event, please contact us on letstalk@celebritysauceco.com
