We shoot, we score! Ella Henderson heads up campaign for the FA

At the end of July the England Lionesses inspired the nation as they became the winners of the UEFA Women’s Euro 2022. Wembley Stadium erupted as the girls took a 2-1 win and lifted the trophy on their first-ever UEFA Women’s Championship title.

The moment will go down in history and no doubt inspire generations of aspiring female footballers to chase their dreams.

But before all that happened, and on the lead up to the sold-out final, the FA (Football Association) wanted a celebrity who could help boost ticket-sales for non-England and final stage fixtures, as well as encourage everyone to get behind the history-making tournament.

This was a particularly exciting one for us and we will always jump at the opportunity to get behind campaigns that shine the spotlight on women’s sport, so we were delighted to find them the perfect spokesperson in Ella Henderson.

The singer who rose to fame on the ninth series of The X-Factor is a regular in the charts with a number of top 10 singles to her name. She’s a self-confessed footie-fan and was in fact chosen, back in October 2021 to perform at the UEFA Women’s Euro 2022 Final Draw Show.

Already playing a part in the build-up to the tournament, we saw her as the perfect person to represent the FA during a broadcast day.

Speaking to national broadcasters and media titles, Ella spoke of her excitement for the major tournament and how monumental it was to be taking place on home soil. She used her personal love for football to encourage people to buy a ticket for a match to watch some of the other world-class teams play.

It was a fantastic partnership that was made even better with the eventual win at Wembley!


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