Will Mellor talks travel with James Villa Holidays during broadcast day

We secured well-known actor and 2022 Strictly Come Dancing star Will Mellor as the celebrity spokesperson for James Villa Holidays as they explored how well-travelled kids are becoming.

The memory of your first abroad holiday is always a fond one. That feeling of flying. The heat when you arrive. Playing all day in the pool. And who could forget, the amazing supermarket shops. Well, according to new research commissioned by James Villas, children are having these experiences an average of four years younger than when their parents went on their first holiday.

Research findings also explored how the cost-of-living crisis has changed people’s needs when booking a holiday. 41% say family holidays are more precious now and that value for money is not only about the price they pay, but how much fun they have with their loved ones.

Off the back of their research James Villa Holidays saw an opportunity to highlight the benefits of a villa holiday for privacy, freedom and memory-making. So, with Will on board as the spokesperson, they embarked on a broadcast day to share the research findings with listeners.

Will, whose filmography famously includes Hollyoaks, Casualty and Two Pints of Lager and a Packet of Crisps, was interviewed by various national stations as well as press including Mail Online and Daily Express.

During the interviews, Will who is a father to two, openly acknowledged that his children are better travelled than he was at their age, shared stories from his favourite family holiday and the little traditions he and his family have. He also used James Villa’s research to explain why holidays are still important despite the cost-of-living crisis and how villas can be pocket-friendly.

Away from the broadcast day, he also shared a post to his Instagram (397k followers) to explain his collaboration with James Villas and their research findings. The post gained 12.3k likes and broadened the reach for the travel agency.

With Will being at the forefront of people’s minds at the moment, due to his participation in this year’s Strictly Come Dancing, the timing of this partnership was perfect.


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