While the pandemic made it seem like the world stopped spinning, we all kept it going by taking to our home offices, kitchen desks or even garden sheds, to work from home. And as life is starting to get back to ‘normal’ again, one thing that has changed for the better is attitudes towards home working. And it is this remote working, combined with enlightening research that sparked Lenovo to launch their ‘Work for Humankind’ initiative. Of course, at The Celebrity Sauce Co. we were there to complement the campaign with a helping of celebrity talent.

Tech giants Lenovo, partnered with Island Conservation and the Robinson Crusoe Island community to launch their ‘Work for Humankind’ initiative. Volunteers were invited to take part in the once-in-a-lifetime opportunity to up sticks for a month and do their current job remotely, in one of the most remote islands in the world – Robinson Crusoe Island. Don’t worry, we had to Google it too – it’s more than 400 miles west of Mainland Chile! We were very temped, we must admit.

Lenovo’s initiative follows research that found that almost three quarters of Brits think working from anywhere is beneficial to society, communities, employers, and employees. Equally though, 53% of Brits also deem giving back and making a positive impact on the local community as ‘very important’. So, armed with this research (as well as other findings), the ‘Work for Humankind’ campaign was born.

During their time on the island the two lucky chosen volunteers carry out their day job from Lenovo’s technology hub on the island which is equipped with high-speed internet among other essential technology. Then, during free time take part in vital island conservation, giving back and supporting the local community as it works towards achieving sustainability.

To encourage volunteers to enter and get the initiative out into the world, Lenovo were on the lookout for a celebrity who could help launch the ‘Work for Humankind’ campaign into the media, as well as via social platforms.

We knew this celebrity needed to be recognisable to the public, but also have an interest in making a positive impact on environmental causes and a background in supporting communities. For us, it was a no-brainer. Children’s author Konnie Huq, who most will know as being the longest-serving female presenter of Blue Peter (from 1997-2008), was a great partner for this campaign.

With a career that has taken her around the world, and noted for her philanthropy, Konnie was able to confidently speak about the ‘Work for Humankind’ initiative in a way that encouraged the public to get involved.  

As well as launching the initiative on her personal Twitter account to her 47.2k followers, she also took part in a radio day where broadcasters from across the country interviewed her about the campaign. During the interviews Konnie shared Lenovo’s research findings and explained more about the opportunity to get involved.

Konnie’s part in this campaign meant Lenovo were able to reach new audiences and give their amazing work the exposure they needed. 


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